About shoeNOT

shoeNOT wasn’t born from some grand vision or an impatient entrepreneur chasing the next big thing.

Nope, It started with a group of practical folks who just wanted their toes to feel good without paying a ridiculous price.

Tired of tight, overpriced shoes that didn’t even look good, they decided to take matters into their own hands and feet.

The result? GROUNDED, shoes that don’t suck.

They’re comfy, simple, and won’t have you double-checking your bank balance.

GROUNDED is for people who like to keep it real!

Honestly, we’re still pinching ourselves that this is actually working.